Entrepreneurship & Growth
Meet Tara Omidi
21 October 2026 · 2 min read
Tara Omidi became a mum at 17. She and her son have, in her words, grown up together, and that shared journey is the idea at the heart of the business she pitched on Pitch'd or Ditch'd.
A content creator with a following
Tara is already a content creator. She works with fashion and skincare brands, and her son sometimes features in her content too, with fun videos such as sweet taste tests. When she pitched, she told the investors she had around 58,000 followers on TikTok and about 7,500 on Instagram.
Who Raised Who
Her idea is a mum-and-son podcast called Who Raised Who. Because she was so young when she had her son, Tara describes him as her best friend: two people learning about life at the same time. The podcast aims to help parents communicate with and understand their children a little better, and to open a safe space for mums and sons to have the uncomfortable conversations that often go unsaid.
The first episodes would be honest conversations between Tara and her son about the struggles they have faced together, including tough times financially, and, importantly, his take on those experiences. As Tara pointed out, children often understand far more than adults assume, and you rarely hear their side of the story. Longer term, she wants to grow across platforms, including YouTube vlogs.
Getting it right
Tara was clear about why she wanted backing rather than simply starting on her own: she wants the podcast to look and feel as good as it possibly can, because in her industry content that is not visually strong gets passed over. The investors pushed her on how the podcast would make money and whether her existing audience would follow her to a new format, the kind of questions every creator turning content into a business has to answer.
What came through most was the bond behind the idea: a young mum who has been through a lot, and wants to turn that story into something that helps other families talk.
Tara Omidi joined us on The Legacy Bench for Pitch'd or Ditch'd, "6 Entrepreneurs Pitch for £5,000 — Who Gets the Money?" — read the episode story or watch the full conversation.
