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Do you trust influencers when they recommend a product?

On our latest Legacy Bench episode, four women from fashion, beauty and the creative industries debated influencer culture. Actor and model Faye Mitchell called paid promotion "false acting", while fashion marketing student Mellovia Sequeira argued micro-influencers feel more authentic than big names. Makeup studio founder Fatima Ahmed finds casual behind-the-scenes posts beat her polished work.

Where do you stand? Do you buy what influencers recommend, or assume they're only saying it because they're paid? And if you run a business — what content actually works for you?

Read the story: Are Influencers Ruining Fashion and Beauty?

https://www.thelegacybench.com/stories/are-influencers-ruining-fashion-and-beauty-industry-insiders-debate

#Influencer Marketing #Fashion #Beauty

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