Person, problem, pain, promise, proof — can you explain your business in five Ps?

One of the most useful moments on Pitch'd or Ditch'd came when investor Ibby Aslam asked a founder to get clear on the five Ps: which person you help, what problem you solve, what pain they have, what promise you deliver, and what proof you have.

Try it for your own business and share yours below. Which P did you find hardest to answer?