They Called Him Crazy... Now Companies Pay Him Just to Think | Rishikesh Lokapure

He was a chartered accountant in a black suit and a crisp white shirt, with a secure career in money. Then he realised he was good at making other people rich with his ideas... so why not use them himself? On this episode of The Legacy Bench, author, brand storyteller and strategist Rishikesh Lokapure tells us how he went from accounting to theatre, copywriting, brand films, documentaries and now books. He has worked with everyone from a small corner shop to one of the largest airlines in the world, and he has a habit most people would call crazy: he walks away from every role at its peak. We talk about what makes a brand timeless, why some brands die and others live in your heart, Simon Sinek's "Start With Why", BlackBerry, AI, getting paid to think, work-life balance, quitting your job without a parachute, equality vs equity, what really kills creativity, the letter he received from a 100-year-old storyteller, and why kindness is the real currency. His books: The Trees Sing and All Stories Are.