From Marketing for Profit to Marketing with Purpose — A Conversation With Rebecca Houston

🎙From Marketing for Profit to Marketing with Purpose — A Conversation With Rebecca Houston Rebecca Houston From Marketing for Profit to Marketing with Purpose: The Story Behind Rebecca Houston In her Legacy Bench conversation, Rebecca Houston shares a story shaped by experience, integrity, and a belief that business can be a force for good. As the Managing Director of Smash Marketing, Rebecca has spent years helping businesses navigate the digital world. But while many agencies focus solely on growth, leads, and revenue, Rebecca has built her business around a different question: How can marketing create value without compromising values? It’s a philosophy that sits at the heart of everything she does. Through Smash Marketing, Rebecca works closely with small and medium-sized businesses, helping them compete in increasingly crowded markets through ethical, transparent digital marketing. But for her, success isn’t just about helping clients grow. It’s about helping the right businesses grow. The businesses that care about their customers. The businesses that want to make a positive impact. The businesses that need support but often don’t have the budgets or resources of larger org