Entrepreneurship & Growth
Meet Joshua Lee
9 November 2026 · 1 min read
Bringing a business to a new country is a big step. Joshua Lee is in the middle of doing exactly that.
From Malaysia and Singapore to the UK
Joshua is the general manager of an all-in-one business solutions, academy and media company. The business started in Malaysia and Singapore and has just launched in the UK, and Joshua joined The Legacy Bench to share what it offers and how it wants to work with founders here.
An all-in-one business partner
The idea behind the company is to be an all-in-one partner for businesses, combining practical business solutions, an academy and media under one roof. On the bench, Joshua talked about the heart of the business and what it stands for, and the conversation turned to an important question for any company serving new founders: how do you avoid intimidating start-ups that are only just getting going?
Equity instead of cash?
Joshua's segment also raised one of the episode's most interesting debates. Would a start-up hand a consultancy equity in the business instead of paying cash for its services? It is a question that goes to the heart of how early-stage founders value their businesses, and how much they are willing to give away for support.
He also discussed content, outreach and building trust, the areas any business entering a new market has to get right if it wants people to take a chance on it.
Joshua Lee joined us on The Legacy Bench for "Fake It Till You Make It... Or Just Lying? 4 Guests Get Brutally Honest" — watch the full conversation.
