Zion Dunn

Zion Dunn is the founder of Rumé, a fashion brand built around presence, identity and meaning. The brand has a deeply personal story behind it: Zion started it in memory of something precious his family lost, and its name honours his baby brother. For Zion, Rumé is about creating pieces that keep their value long after the hype fades, and his long-term ambition is to take the brand into the luxury market.

A self-described "doing person" whose hidden talent is art, Zion designed Rumé's first pieces himself on an iPad after a light-bulb moment, and works with a manufacturer to produce them. Quality is his first priority, and the sample tracksuits he brought to the bench impressed both investors. He has already attracted interest from models, professional footballers and an influencer promoting the brand. Zion pitched on Pitch'd or Ditch'd in September 2026, where the investors encouraged him to build pre-orders ahead of Rumé's first drop.