Holly Hobbs

Holly Hobbs is the co-founder of urfuture, a job app for Gen Z that matches young people to jobs using behavioural science rather than CVs. She has been in business for around four years, having started out as an apprentice herself before founding a company that helped young people get into apprenticeships. That business grew to work with leading employers including British Gas, BT Group and Volkswagen Group as their talent attraction partner, before Holly merged it into urfuture and became co-founder. The company has since raised around 1.7 million to grow and scale the app.

Holly is passionate about making it easier for young people to find work, which she calls "a damn hard struggle at the moment", and about building businesses that are defensible through their own data. urfuture's matching is built on around 1,000 hours of interviews with a University of Oxford professor across 18 career categories. A hands-on user of AI, she runs an AI agent on a Mac Mini to support her B2B marketing, and speaks openly about self-belief, mental capacity and prioritising yourself as a founder. She joined Legacy Bench Live at the University of Manchester.