Alfa Duru

Alfa Duru is the founder of Duru Talents, a talent agency that gives people overlooked by the traditional modelling industry the chance to work in front of the camera. A model for more than two years, Alfa has worked with brands including JD, Adidas, Manchester United and Myprotein, and he is open about the fact that his height played a big part in those opportunities.

That experience inspired Duru Talents. Alfa believes many people with real talent in front of the camera miss out simply because they don't meet height or appearance requirements, while upcoming brands are often looking for people who are confident and comfortable on camera. Duru Talents connects those models with those brands, taking a percentage of each booking, and is working towards an automated system to make booking easier.

Within two days of opening sign-ups, the agency had more than 20 applicants and 14 approved models, and Alfa had already completed shoots for two brands. He pitched on Pitch'd or Ditch'd in September 2026 and first joined The Legacy Bench in April 2026.